| 000 | 01019nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0002455787 | ||
| 003 | StDuBDS | ||
| 005 | 20260331113627.0 | ||
| 008 | 990923s2000 enk f 001 0 eng d | ||
| 020 |
_a9780749431983 (hbk.) : _c£19.95 |
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| 040 |
_aStDuBDS _cStDuBDS _dStDuBDSZ |
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| 050 | 4 | _aHF5415.122 | |
| 072 | 7 |
_aBUS _2eflch |
|
| 082 | 0 | 4 |
_a658.8 _221 |
| 100 | 1 | _aSchulz, Eric. | |
| 245 | 1 | 4 |
_aThe Marketing Game : _bHow the world's best companies play to win / _cEric Schulz. |
| 260 |
_aLondon : _bKogan Page, _c2000. |
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| 300 |
_axiv, 290p. ; _c24 cm. |
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| 500 | _aOriginally published: U.S.: Adams Media, 1999. | ||
| 500 | _aIncludes index. | ||
| 520 | 8 | _aThe Marketing Game is aimed at anyone involved in marketing, be they the owners of a small shop or employees working in a trans-global corporation. The author reveals the traps to avoid when communicating with consumers and clients. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 7 |
_aBusiness and Management. _2eflch |
|
| 999 |
_c1866 _d1866 |
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