| 000 | 00777nam a22001817 4500 | ||
|---|---|---|---|
| 001 | BDZ0000196905 | ||
| 003 | StDuBDS | ||
| 005 | 20260331113741.0 | ||
| 008 | 931207s1993 enkak || 001 ||eng d | ||
| 020 |
_a9780749407759 (pbk) : _c£19.95 |
||
| 040 |
_aUk _cUk _dStDuBDSZ |
||
| 082 | 0 | 4 |
_a658.8 _220 |
| 100 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- |
|
| 245 | 1 | 0 |
_aMarketing Communications : _bAn integrated approach. |
| 260 |
_aLondon : _bKogan Page, _c1993. |
||
| 300 | _a403p. | ||
| 520 | 8 | _aThe author provides a comprehensive framework which will enable practitioners and students alike, to understand both individual elements of the marketing communications mix, and their collective combinations, incorporating practical tips and short case studies. Second revised edition. | |
| 999 |
_c1867 _d1867 |
||