| 000 | 00947nam a22002418a 4500 | ||
|---|---|---|---|
| 001 | BDZ0001532958 | ||
| 003 | StDuBDS | ||
| 005 | 20260331115303.0 | ||
| 008 | 980903s1998 enk f 000|0|eng d | ||
| 020 |
_a9780130102294 (pbk.) : _c£22.95 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
||
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.802 _221 |
| 100 | 1 | _aFill, Chris. | |
| 245 | 1 | 0 |
_aMarketing Communications : _bFrameworks, theories and applications. |
| 250 | _a2nd ed. | ||
| 260 |
_aHemel Hempstead : _bPrentice Hall, _c1998. |
||
| 300 |
_a560p. ; _c24 cm. |
||
| 500 | _aPrevious ed.: 1995. | ||
| 520 | 8 | _aThe second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c1871 _d1871 |
||