| 000 | 01085nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0007640328 | ||
| 003 | StDuBDS | ||
| 005 | 20260331115401.0 | ||
| 008 | 061221s2007 ne a f 001|0|eng d | ||
| 020 |
_a9780750683869 (pbk.) : _c£29.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
||
| 050 | 4 |
_aHF5415.13 _b.M369183 2007 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 | _aMcDonald, Malcolm. | |
| 245 | 1 | 0 |
_aMarketing Plans : _bHow to prepare them, how to use them / _cMalcolm McDonald. |
| 250 | _a6th ed. | ||
| 260 |
_aAmsterdam ; _aLondon : _bElsevier Butterworth-Heinemann, _c2007. |
||
| 300 |
_axvii, 675 p. : _bill. (some col.) ; _c25 cm. |
||
| 500 | _aPrevious ed.: Oxford: Butterworth-Heinemann, 2002. | ||
| 500 | _aIncludes index. | ||
| 520 | 8 | _aIn this text, the process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xPlanning. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 999 |
_c1872 _d1872 |
||