000 00872nam a22002778a 4500
001 BDZ0001859428
003 StDuBDS
005 20260331123641.0
008 000518s2000 enka f 001|0|eng d
020 _a9780750646154 (pbk.) :
_c£19.99
040 _aStDuBDS
_beng
_cStDuBDS
_dStDuBDSZ
050 4 _aHF5438.8.K48
072 7 _aBUS
_2ukslc
082 0 4 _a658.804
_221
100 1 _aMcDonald, Malcolm.
245 1 0 _aKey Customers :
_bHow to manage them profitably /
_cMalcolm McDonald, Beth Rogers, Diana Woodburn.
260 _aOxford :
_bButterworth-Heinemann,
_c2000.
300 _a320p. :
_bill. ;
_c25 cm.
500 _aIncludes index.
650 0 _aMarketing
_xKey accounts.
650 0 _aRelationship marketing.
650 0 _aCustomer relations.
650 7 _aBusiness and Management.
_2ukslc
700 1 _aRogers, Beth,
_d1957-
700 1 _aWoodburn, Diana.
999 _c1873
_d1873