000 00930nam a2200229 a 4500
001 BDZ0000853408
003 StDuBDS
005 20260331124013.0
008 960910s1997 enka f b 001 0 eng d
020 _a9780273623786 (pbk.) :
_c£23.95
040 _aStDuBDS
_cStDuBDS
_dStDuBDSZ
072 7 _aBUS
_2eflch
082 0 4 _a658.85
_220
100 1 _aCooper, Simon.
245 1 0 _aSelling :
_bPrinciples, practice and management /
_cSimon Cooper.
260 _aLondon :
_bPitman,
_c1997.
300 _axvii, 318p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
520 8 _aWritten by a marketing educationalist, this book blends the knowledge required for academic study with the practical skills needed to achieve consistent success. The book is completely up- to-date and has an unrivalled range of activities and exercises.
650 0 _aSelling.
650 7 _aBusiness and Management.
_2eflch
999 _c1874
_d1874