| 000 | 01171cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0018428399 | ||
| 003 | StDuBDS | ||
| 005 | 20260331130217.0 | ||
| 008 | 120510s2013 enka b 001 0 eng d | ||
| 010 | _a2012018941 | ||
| 020 |
_a9780415533355 (hbk.) : _c£95.00 |
||
| 020 |
_a9780415533379 (pbk.) : _c£32.99 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dUk _dStDuBDSZ |
||
| 050 | 0 |
_aHF5415.1265 _b.S615 2013 |
|
| 082 | 0 | 0 |
_a658.872 _223 |
| 100 | 1 |
_aChaffey, Dave, _d1963- |
|
| 245 | 1 | 0 |
_aEmarketing Excellence : _bPlanning and optimizing your digital marketing / _cDave Chaffey and PR Smith. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon ; _aNew York, NY : _bRoutledge, _cc2013. |
||
| 300 |
_axxiii, 613 p. : _bill. (mostly col.) ; _c26 cm. |
||
| 500 |
_aFormerly CIP. _5Uk |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aBuilt around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create. | |
| 650 | 0 | _aInternet marketing. | |
| 700 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- |
|
| 999 |
_c1880 _d1880 |
||