| 000 | 01034cam a2200241ua 4500 | ||
|---|---|---|---|
| 001 | BDZ0005219093 | ||
| 003 | StDuBDS | ||
| 005 | 20260804141331.0 | ||
| 008 | 021125s2002 enka || 001 ||eng d | ||
| 020 |
_a9780749438081 (pbk.) : _c£22.50 |
||
| 040 |
_aDLC _cDLC _dUk _dStDuBDSZ |
||
| 082 | 0 | 4 |
_a658.848 _221 |
| 100 | 1 |
_aBennett, Roger, _d1948 April 9- |
|
| 245 | 1 | 0 |
_aInternational Marketing : _bStrategy planning, market entry & implementation. |
| 250 |
_a3rd ed. / _bRoger Bennett & Jim Blythe. |
||
| 260 |
_aLondon : _bKogan Page, _c2002. |
||
| 300 |
_av, 362 p. : _bill. ; _c25 cm. |
||
| 500 | _aPrevious ed.: 1998. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aTopics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided. | |
| 650 | 0 | _aExport marketing. | |
| 700 | 1 | _aBlythe, Jim. | |
| 999 |
_c2477 _d2477 |
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