| 000 | 02589nam a2200445 a 4500 | ||
|---|---|---|---|
| 001 | EBC918218 | ||
| 003 | MiAaPQ | ||
| 005 | 20260728092115.0 | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 120524s2013 njua sb 001 0 eng d | ||
| 010 | _z 2012020851 | ||
| 020 | _z9781118099209 | ||
| 020 | _a9781118418741 (electronic bk.) | ||
| 035 | _a(MiAaPQ)EBC918218 | ||
| 035 | _a(Au-PeEL)EBL918218 | ||
| 035 | _a(CaPaEBR)ebr10613604 | ||
| 035 | _a(CaONFJC)MIL401291 | ||
| 035 | _a(OCoLC)823248046 | ||
| 040 |
_aMiAaPQ _cMiAaPQ _dMiAaPQ |
||
| 050 | 4 |
_aHD69.B7 _bW44 2013 |
|
| 082 | 0 | 4 |
_a658.8/27 _223 |
| 100 | 1 | _aWheeler, Alina. | |
| 245 | 1 | 0 |
_aDesigning Brand Identity _h[electronic resource] : _bAn essential guide for the whole branding team / _cAlina Wheeler. |
| 250 | _a4th ed. | ||
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _c2013. |
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| 300 |
_ax, 325 p. : _bcol. ill. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- _cProvided by publisher. |
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| 533 | _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | _aBrand name products. | |
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 |
_aTrademarks _xDesign. |
|
| 650 | 0 |
_aAdvertising _xBrand name products. |
|
| 655 | 4 | _aElectronic books. | |
| 710 | 2 | _aProQuest (Firm) | |
| 856 |
_yCLICK HERE to access ebook _cCLICK HERE to access ebook |
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| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=918218 _zCLICK HERE to access ebook _cCLICK HERE to access ebook |
| 942 |
_cEBOOK _2ddc |
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| 999 |
_c2884 _d2884 |
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