000 01921nam a22003853i 4500
001 EBC32255792
003 MiAaPQ
005 20260917100433.0
006 m o d |
007 cr cnu||||||||
008 260824s2024 xxk o ||||0 eng d
020 _a9781529672961
_q(electronic bk.)
020 _z9781529628081
035 _a(MiAaPQ)EBC32255792
035 _a(Au-PeEL)EBL32255792
035 _a(OCoLC)1531321278
040 _aMiAaPQ
_beng
_erda
_epn
_cMiAaPQ
_dMiAaPQ
100 1 _aHudson.
_eauthor
245 1 0 _aMarketing for Tourism, Hospitality and Events.
250 _a2nd ed.
264 1 _aLondon :
_bSAGE Publications, Limited,
_c2024.
264 4 _c2024.
300 _a1 online resource (507 pages)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
505 0 _aABOUT THE AUTHORS -- ONLINE RESOURCES -- PREFACE -- 1 TODAY'S MARKETING ENVIRONMENT -- 2 UNDERSTANDING TODAY'S CONSUMER -- 3 DIGITAL MARKETING -- 4 THE MARKETING PLAN -- 5 THE TOURISM AND HOSPITALITY PRODUCT -- 6 PRICING -- 7 DISTRIBUTION -- 8 THE ROLE OF ADVERTISING AND SALES PROMOTIONS -- 9 PUBLIC RELATIONS AND PERSONAL SELLING -- 10 CUSTOMER SERVICE -- 11 MARKETING RESEARCH -- 12 TOURISM MARKETING ETHICS -- INDEX.
588 _aDescription based on publisher supplied metadata and other sources.
590 _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2026. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
655 4 _aElectronic books.
776 0 8 _iPrint version:
_aHudson.
_tMarketing for tourism, hospitality and events
_dLondon : SAGE Publications, Limited,c2024
_z9781529628081
797 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=32255792
_zCLICK HERE to access ebook
942 _2ddc
_cEBOOK
999 _c3394
_d3394