| 000 | 01921nam a22003853i 4500 | ||
|---|---|---|---|
| 001 | EBC32255792 | ||
| 003 | MiAaPQ | ||
| 005 | 20260917100433.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 260824s2024 xxk o ||||0 eng d | ||
| 020 |
_a9781529672961 _q(electronic bk.) |
||
| 020 | _z9781529628081 | ||
| 035 | _a(MiAaPQ)EBC32255792 | ||
| 035 | _a(Au-PeEL)EBL32255792 | ||
| 035 | _a(OCoLC)1531321278 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 100 | 1 |
_aHudson. _eauthor |
|
| 245 | 1 | 0 | _aMarketing for Tourism, Hospitality and Events. |
| 250 | _a2nd ed. | ||
| 264 | 1 |
_aLondon : _bSAGE Publications, Limited, _c2024. |
|
| 264 | 4 | _c2024. | |
| 300 | _a1 online resource (507 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 505 | 0 | _aABOUT THE AUTHORS -- ONLINE RESOURCES -- PREFACE -- 1 TODAY'S MARKETING ENVIRONMENT -- 2 UNDERSTANDING TODAY'S CONSUMER -- 3 DIGITAL MARKETING -- 4 THE MARKETING PLAN -- 5 THE TOURISM AND HOSPITALITY PRODUCT -- 6 PRICING -- 7 DISTRIBUTION -- 8 THE ROLE OF ADVERTISING AND SALES PROMOTIONS -- 9 PUBLIC RELATIONS AND PERSONAL SELLING -- 10 CUSTOMER SERVICE -- 11 MARKETING RESEARCH -- 12 TOURISM MARKETING ETHICS -- INDEX. | |
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2026. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aHudson. _tMarketing for tourism, hospitality and events _dLondon : SAGE Publications, Limited,c2024 _z9781529628081 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=32255792 _zCLICK HERE to access ebook |
| 942 |
_2ddc _cEBOOK |
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| 999 |
_c3394 _d3394 |
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