| 000 | 01783nam a22003733i 4500 | ||
|---|---|---|---|
| 001 | EBC32784103 | ||
| 003 | MiAaPQ | ||
| 005 | 20260910090435.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 260824s2021 xxk o ||||0 eng d | ||
| 020 |
_a9781529738179 _q(electronic bk.) |
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| 020 | _z9781526494573 | ||
| 035 | _a(MiAaPQ)EBC32784103 | ||
| 035 | _a(Au-PeEL)EBL32784103 | ||
| 040 |
_aMiAaPQ _beng _erda _epn _cMiAaPQ _dMiAaPQ |
||
| 100 | 1 |
_aMasterson, Rosalind. _eauthor |
|
| 245 | 1 | 0 | _aMarketing. |
| 250 | _a5th ed. | ||
| 264 | 1 |
_aLondon : _bSAGE Publications, Limited, _c2021. |
|
| 264 | 4 | _c2021. | |
| 300 | _a1 online resource (709 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 505 | 0 | _aCover -- Half Title -- Visual Preface -- Title Page -- Copyright Page -- Toc brief -- Contents -- Your Guide to Using This Book -- List of Focus Box -- Online Resources -- About the Authors -- Praise from lecturers -- PART ONETHIS IS MARKETING -- PART TWOMAKING SENSE OF MARKETS -- PART THREETHE MARKETING MIX -- PART FOURMANAGING MARKETING -- Glossary -- Index. | |
| 588 | _aDescription based on publisher supplied metadata and other sources. | ||
| 590 | _aElectronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2026. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | _aElectronic books. | |
| 776 | 0 | 8 |
_iPrint version: _aMasterson, Rosalind. _tMarketing _dLondon : SAGE Publications, Limited,c2021 _z9781526494573 |
| 797 | 2 | _aProQuest (Firm) | |
| 856 | 4 | 0 |
_uhttps://ebookcentral.proquest.com/lib/nrc-ebooks/detail.action?docID=32784103 _zCLICK HERE to access ebook |
| 942 |
_2ddc _cEBOOK |
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| 999 |
_c3424 _d3424 |
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