| 000 | 01185nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | BDZ0006126314 | ||
| 003 | StDuBDS | ||
| 005 | 20260226154921.0 | ||
| 008 | 040401s2004 enkahk f b 001|0|eng d | ||
| 020 |
_a9780749442651 (pbk.) : _c£27.50 |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
||
| 050 | 4 |
_aHF5415.123 _b.S65 2004 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.802 _222 |
| 100 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- |
|
| 245 | 1 | 0 |
_aMarketing Communications : _bAn Integrated Approach _cP.R. Smith & Jonathan Taylor. |
| 250 | _a4th ed. | ||
| 260 |
_aLondon : _bKogan Page, _c2004. |
||
| 300 |
_axvi, 696 p., [16] p. of plates : _bill. (some col.), facsims. (some col.), forms ; _c25 cm. |
||
| 500 | _aPrevious ed.: 2002. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis new edition is up-to-the minute with the latest marketing buzz, with revelations about the latest campaigns (including the disasters), great illustrations, the latest on e-marketing, and now with full supporting materials for lecturers. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aTaylor, Jonathan, _d1956- |
|
| 999 |
_c555 _d555 |
||