| 000 | 00924nam a2200205uu 4500 | ||
|---|---|---|---|
| 001 | BDZ0000359920 | ||
| 003 | StDuBDS | ||
| 005 | 20260226155218.0 | ||
| 008 | 950509s1995 enka || 001 ||eng d | ||
| 020 |
_a9780130653437 (pbk) : _cNo price |
||
| 040 |
_aUkOxU _dUk _dStDuBDSZ |
||
| 082 | 0 | 4 |
_a658.8 _220 |
| 100 | 1 |
_aBradley, Frank, _d1942- |
|
| 245 | 1 | 0 |
_aMarketing Management _bProviding, Communicating and Delivering Value _cFrank Bradley. |
| 260 |
_aLondon : _bPrentice Hall, _c1995. |
||
| 300 |
_axxxiv, 990 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aA comprehensive examination of all aspects of the management of marketing, this is a mainstream text based on the premise that marketing is a universal management function with strong strategic elements which are operationalized in different ways in different parts of the world. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 999 |
_c556 _d556 |
||