| 000 | 01230nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | BDZ0025717503 | ||
| 003 | StDuBDS | ||
| 005 | 20260226155353.0 | ||
| 008 | 160115t20162016enka f b 001|0|eng|d | ||
| 020 |
_a9780077174149 (pbk.) : _c£52.99 |
||
| 020 |
_z9780077174156 (ebook) : _cNo price |
||
| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ _erda |
||
| 050 | 0 |
_aHF5415 _b.J5 2016 |
|
| 072 | 7 |
_aBUS _2ukslc |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aJobber, David, _d1947- _eauthor. |
|
| 245 | 1 | 0 | _aPrinciples and Practice of Marketing. |
| 250 |
_aEighth edition / _bDavid Jobber and Fiona Ellis-Chadwick. |
||
| 300 |
_axxx, 813 pages : _billustrations (colour) ; _c27 cm |
||
| 500 | _aPrevious edition: 2013. | ||
| 500 | _aIncludes QR codes. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing and adverts to demonstrate marketing principles in practice. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _zEurope _vCase studies. |
|
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aEllis-Chadwick, Fiona, _eauthor. |
|
| 999 |
_c557 _d557 |
||