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| 003 | StDuBDS | ||
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| 008 | 020626s2003 enkah f b 001|0|eng d | ||
| 020 |
_a9780077098667 (pbk.) : _c£25.99 |
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| 040 |
_aStDuBDS _beng _cStDuBDS _dStDuBDSZ |
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| 072 | 7 |
_aBUS _2ukslc |
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_a658.8 _221 |
| 100 | 1 | _aJobber, David. | |
| 245 | 1 | 0 |
_aFoundations of Marketing / _cDavid Jobber, John Fahy. |
| 260 |
_aLondon : _bMcGraw-Hill Education, _cc2003. |
||
| 300 |
_axxv, 355 p. : _bcol. ill., col. facsims. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | 8 | _aThis text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning. | |
| 650 | 0 | _aMarketing. | |
| 650 | 7 |
_aBusiness and Management. _2ukslc |
|
| 700 | 1 |
_aFahy, John, _d1962- |
|
| 999 |
_c566 _d566 |
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