Marketing Paul Baines and Chris Fill.
Material type:
TextPublication details: Oxford : Oxford University Press, [2014]Edition: Third editionDescription: xxviii, 737 pages : illustrations (some colour) ; 27 cmISBN: - 9780199659531 (pbk.) :
- 658.8Â 23
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Print Book - Lending
|
Magherafelt Campus | 658.8 (Browse shelf(Opens below)) | Available | 39548000003008 | |
|
Print Book - Lending
|
Newtownabbey Campus | 658.8 (Browse shelf(Opens below)) | Available | 39548000005542 |
Publication date from publisher's website.
Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011.
Formerly CIP. Uk
Includes bibliographical references and index.
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
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