Marketing (Record no. 1098)

MARC details
000 -LEADER
fixed length control field 01265cam a2200301 i 4500
001 - CONTROL NUMBER
control field BDZ0022071699
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260310134025.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199659531 (pbk.) :
Terms of availability £46.99
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency UkOxU
-- Uk
-- StDuBDSZ
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baines, Paul,
Dates associated with a name 1973-
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing
Statement of responsibility, etc Paul Baines and Chris Fill.
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc [2014]
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 737 pages :
Other physical details illustrations (some colour) ;
Dimensions 27 cm
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Textbooks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Case studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Textbooks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131002s2014 enka b 001 0 eng d
500 ## - GENERAL NOTE
General note Publication date from publisher's website.
500 ## - GENERAL NOTE
General note Previous edition by Paul Baines, Chris Fill and Kelly Page, 2011.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
520 8# - SUMMARY, ETC.
Summary, etc Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fill, Chris,
Relator term author.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000003008 10/03/2026 Lending 658.8 Magherafelt Campus Magherafelt Campus         10/03/2026