Welcome to NRC Library Services  

Amazon cover image
Image from Amazon.com

Emarketing Excellence : Planning and optimizing your digital marketing / Dave Chaffey and PR Smith.

By: Contributor(s): Material type: TextTextPublication details: London ; New York, NY : Routledge, c2013.Edition: 4th edDescription: xxiii, 613 p. : ill. (mostly col.) ; 26 cmISBN:
  • 9780415533355 (hbk.) :
  • 9780415533379 (pbk.) :
Subject(s): DDC classification:
  • 658.872 23
LOC classification:
  • HF5415.1265 .S615 2013
Summary: Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Print Book - Lending Print Book - Lending Newtownabbey Campus 658.872 (Browse shelf(Opens below)) Available 39548000005557

Formerly CIP. Uk

Includes bibliographical references and index.

Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.

There are no comments on this title.

to post a comment.