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Marketing for Tourism, Hospitality and Events.

By: Material type: TextTextPublisher: London : SAGE Publications, Limited, 2024Copyright date: 2024Edition: 2nd edDescription: 1 online resource (507 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781529672961
Genre/Form: Additional physical formats: Print version:: Marketing for tourism, hospitality and eventsOnline resources:
Contents:
ABOUT THE AUTHORS -- ONLINE RESOURCES -- PREFACE -- 1 TODAY'S MARKETING ENVIRONMENT -- 2 UNDERSTANDING TODAY'S CONSUMER -- 3 DIGITAL MARKETING -- 4 THE MARKETING PLAN -- 5 THE TOURISM AND HOSPITALITY PRODUCT -- 6 PRICING -- 7 DISTRIBUTION -- 8 THE ROLE OF ADVERTISING AND SALES PROMOTIONS -- 9 PUBLIC RELATIONS AND PERSONAL SELLING -- 10 CUSTOMER SERVICE -- 11 MARKETING RESEARCH -- 12 TOURISM MARKETING ETHICS -- INDEX.
List(s) this item appears in: HE - Hospitality and Tourism Management
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ABOUT THE AUTHORS -- ONLINE RESOURCES -- PREFACE -- 1 TODAY'S MARKETING ENVIRONMENT -- 2 UNDERSTANDING TODAY'S CONSUMER -- 3 DIGITAL MARKETING -- 4 THE MARKETING PLAN -- 5 THE TOURISM AND HOSPITALITY PRODUCT -- 6 PRICING -- 7 DISTRIBUTION -- 8 THE ROLE OF ADVERTISING AND SALES PROMOTIONS -- 9 PUBLIC RELATIONS AND PERSONAL SELLING -- 10 CUSTOMER SERVICE -- 11 MARKETING RESEARCH -- 12 TOURISM MARKETING ETHICS -- INDEX.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2026. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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