International Business
Peng, Mike W., 1968-,
International Business Mike Peng and Klaus Meyer. - Second edition. - xxii, 606 pages : illustrations (colour), maps (colour) ; 26 cm
Previous edition: 2011.
Includes bibliographical references and index.
This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.
9781473722644 (pbk.) : No price
International business enterprises.
International trade.
International business enterprises--Case studies.
International trade--Case studies.
Industry.
HD2755.5
338.88
International Business Mike Peng and Klaus Meyer. - Second edition. - xxii, 606 pages : illustrations (colour), maps (colour) ; 26 cm
Previous edition: 2011.
Includes bibliographical references and index.
This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.
9781473722644 (pbk.) : No price
International business enterprises.
International trade.
International business enterprises--Case studies.
International trade--Case studies.
Industry.
HD2755.5
338.88