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International Business Mike Peng and Klaus Meyer.

By: Contributor(s): Material type: TextTextEdition: Second editionDescription: xxii, 606 pages : illustrations (colour), maps (colour) ; 26 cmISBN:
  • 9781473722644 (pbk.) :
Subject(s): DDC classification:
  • 338.88 23
LOC classification:
  • HD2755.5
Summary: This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.
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Holdings
Item type Current library Call number Status Barcode
Lending Lending Ballymena Campus 338.88 (Browse shelf(Opens below)) Available 39548000001427

Previous edition: 2011.

Includes bibliographical references and index.

This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to answer this question.

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