Marketing
Baines, Paul, 1973-
Marketing Paul Baines, Chris Fill, and Kelly Page. - Oxford : Oxford University Press, 2008. - xxvii, 859 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
9780199290437 (pbk.) : £35.99
Marketing.
Marketing--Management.
Business and Management.
HF5415 / .B26 2008
658.8
Marketing Paul Baines, Chris Fill, and Kelly Page. - Oxford : Oxford University Press, 2008. - xxvii, 859 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
9780199290437 (pbk.) : £35.99
Marketing.
Marketing--Management.
Business and Management.
HF5415 / .B26 2008
658.8