Marketing (Record no. 1489)

MARC details
000 -LEADER
fixed length control field 01045nam a2200277 a 4500
001 - CONTROL NUMBER
control field BDZ0007950370
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260316145020.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199290437 (pbk.) :
Terms of availability £35.99
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B26 2008
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baines, Paul,
Dates associated with a name 1973-
245 10 - TITLE STATEMENT
Title Marketing
Statement of responsibility, etc Paul Baines, Chris Fill, and Kelly Page.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 859 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term ukslc
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071010s2008 enka f b 001|0|eng d
520 8# - SUMMARY, ETC.
Summary, etc Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Fill, Chris.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Page, Kelly,
Dates associated with a name 1974-
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000003048 16/03/2026 Lending 658.8 Magherafelt Campus Magherafelt Campus         16/03/2026