Essentials of Marketing
Brassington, Frances.
Essentials of Marketing Frances Brassington and Stephen Pettitt. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2007. - xiv, 545 p. : col. ill. ; 26 cm.
Formerly CIP.
Includes bibliographical references and indexes.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
9780273708186 (pbk.) : £34.99
2006052469
Marketing.
HF5415 / .B6336 2007
658.8
Essentials of Marketing Frances Brassington and Stephen Pettitt. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2007. - xiv, 545 p. : col. ill. ; 26 cm.
Formerly CIP.
Includes bibliographical references and indexes.
Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
9780273708186 (pbk.) : £34.99
2006052469
Marketing.
HF5415 / .B6336 2007
658.8