Essentials of Marketing (Record no. 1668)

MARC details
000 -LEADER
fixed length control field 00998cam a2200265 a 4500
001 - CONTROL NUMBER
control field BDZ0007593658
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260325114521.0
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006052469
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273708186 (pbk.) :
Terms of availability £34.99
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency Uk
-- StDuBDSZ
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .B6336 2007
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brassington, Frances.
245 10 - TITLE STATEMENT
Title Essentials of Marketing
Statement of responsibility, etc Frances Brassington and Stephen Pettitt.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Financial Times Prentice Hall,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 545 p. :
Other physical details col. ill. ;
Dimensions 26 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061027s2007 enka b 001 0 eng d
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
520 8# - SUMMARY, ETC.
Summary, etc Contents include marketing dynamics, the European marketing environment, buyer behaviour, segmenting markets, marketing information and research and marketing management, planning and control.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Pettitt, Stephen.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
9780273708186 25/03/2026 Lending 658.8 Magherafelt Campus Magherafelt Campus         25/03/2026