Financial Aspects of Marketing
Ward, Keith.
Financial Aspects of Marketing - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1989, (1992 [reprint]) - xii,434p - The marketing series .
0434922218 (pbk) 0750616024 (pbk) 9780434922215 9780750616027
b8918827
Marketing--Management--Finance.
658.1511
Financial Aspects of Marketing - Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1989, (1992 [reprint]) - xii,434p - The marketing series .
0434922218 (pbk) 0750616024 (pbk) 9780434922215 9780750616027
b8918827
Marketing--Management--Finance.
658.1511