Marketing An Analytical And Evaluative Approach To Business Studies
Swift, Ian.
Marketing An Analytical And Evaluative Approach To Business Studies Ian Swift. - London : Hodder & Stoughton, 2000. - vii, 136p. ; 25 cm.
Includes index.
Marketing examines the marketing process within a business. It covers the development of marketing strategies and plans from the results of market research results and audits. Current issues are placed centrally within traditional marketing theory.
9780340758359 (pbk.) : £9.99
Marketing.
Business and Management.
HF5415
658.8
Marketing An Analytical And Evaluative Approach To Business Studies Ian Swift. - London : Hodder & Stoughton, 2000. - vii, 136p. ; 25 cm.
Includes index.
Marketing examines the marketing process within a business. It covers the development of marketing strategies and plans from the results of market research results and audits. Current issues are placed centrally within traditional marketing theory.
9780340758359 (pbk.) : £9.99
Marketing.
Business and Management.
HF5415
658.8