Marketing (Record no. 1808)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00936nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0002435909 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260330113415.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780340758359 (pbk.) : |
| Terms of availability | £9.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Swift, Ian. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | An Analytical And Evaluative Approach To Business Studies |
| Statement of responsibility, etc | Ian Swift. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Hodder & Stoughton, |
| Date of publication, distribution, etc | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 136p. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management. |
| Source of heading or term | eflch |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 991221s2000 enk d 001 0 eng d |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc | Marketing examines the marketing process within a business. It covers the development of marketing strategies and plans from the results of market research results and audits. Current issues are placed centrally within traditional marketing theory. |
| Barcode | Date acquired | Koha item type | Full call number | Permanent Location | Current Location | Withdrawn status | Lost status | Damaged status | Total Checkouts | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|
| 39548000003066 | 30/03/2026 | Print Book - Lending | 658.8 | Magherafelt Campus | Magherafelt Campus | 30/03/2026 | ||||
| 39548000003067 | 30/03/2026 | Print Book - Reference | 658.8 | Magherafelt Campus | Magherafelt Campus | 30/03/2026 |