The Marketing Plan : A handbook
Wood, Marian Burk.
The Marketing Plan : A handbook Marian Burk Wood. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xix, 202 p. : ill., map ; 26 cm.
Includes bibliographical references and index.
This hands-on supplement enables students to develop a realistic, customised marketing plan applying marketing concepts learned in the classroom.
9780130613172 (pbk.) : £19.99
Marketing--Planning.
Marketing--Planning--Problems, exercises, etc.
Business and Management.
HF5415.13 / .W66 2003
658.802
The Marketing Plan : A handbook Marian Burk Wood. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xix, 202 p. : ill., map ; 26 cm.
Includes bibliographical references and index.
This hands-on supplement enables students to develop a realistic, customised marketing plan applying marketing concepts learned in the classroom.
9780130613172 (pbk.) : £19.99
Marketing--Planning.
Marketing--Planning--Problems, exercises, etc.
Business and Management.
HF5415.13 / .W66 2003
658.802