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The Marketing Plan : A handbook Marian Burk Wood.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Description: xix, 202 p. : ill., map ; 26 cmISBN:
  • 9780130613172 (pbk.) :
Subject(s): DDC classification:
  • 658.802 21
LOC classification:
  • HF5415.13 .W66 2003
Summary: This hands-on supplement enables students to develop a realistic, customised marketing plan applying marketing concepts learned in the classroom.
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Item type Current library Call number Status Barcode
Print Book - Lending Print Book - Lending Magherafelt Campus 658.802 (Browse shelf(Opens below)) Available 39548000003069

Includes bibliographical references and index.

This hands-on supplement enables students to develop a realistic, customised marketing plan applying marketing concepts learned in the classroom.

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