The Marketing Plan : A handbook Marian Burk Wood.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003.Description: xix, 202 p. : ill., map ; 26 cmISBN: - 9780130613172 (pbk.) :
- 658.802Â 21
- HF5415.13Â .W66 2003
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Print Book - Lending
|
Magherafelt Campus | 658.802 (Browse shelf(Opens below)) | Available | 39548000003069 |
Includes bibliographical references and index.
This hands-on supplement enables students to develop a realistic, customised marketing plan applying marketing concepts learned in the classroom.
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