Essential Guide To Marketing Planning
Wood, Marian Burk.
Essential Guide To Marketing Planning Marian Burk Wood. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2010. - xx, 303 p. : ill. ; 25 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.
9780273725763 (pbk.) : £18.99
Marketing--Planning.
Business and Management.
HF5415.13 / .W656 2010
658.802
Essential Guide To Marketing Planning Marian Burk Wood. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2010. - xx, 303 p. : ill. ; 25 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.
9780273725763 (pbk.) : £18.99
Marketing--Planning.
Business and Management.
HF5415.13 / .W656 2010
658.802