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Essential Guide To Marketing Planning Marian Burk Wood.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2010.Edition: 2nd edDescription: xx, 303 p. : ill. ; 25 cmISBN:
  • 9780273725763 (pbk.) :
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.13 .W656 2010
Summary: This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.
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Holdings
Item type Current library Call number Status Barcode
Print Book - Lending Print Book - Lending Causeway Campus 658.802 (Browse shelf(Opens below)) Available 39548000000632
Print Book - Lending Print Book - Lending Magherafelt Campus 658.802 (Browse shelf(Opens below)) Available 39548000003070

Previous ed.: 2007.

Includes bibliographical references and index.

This textbook takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed.

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