Strategic Marketing Management Cases
Cravens, David W.
Strategic Marketing Management Cases David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 7th ed. - Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2002. - xvi, 685 p. : ill., fascims. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Previous ed.: 1999. Includes index.
9780072514827 (pbk.) : £56.99 9780072429466 (pbk.) : No price
Marketing--Case studies.
Business and Management.
658.802
Strategic Marketing Management Cases David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. - 7th ed. - Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2002. - xvi, 685 p. : ill., fascims. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Previous ed.: 1999. Includes index.
9780072514827 (pbk.) : £56.99 9780072429466 (pbk.) : No price
Marketing--Case studies.
Business and Management.
658.802