Strategic Marketing Management Cases (Record no. 1813)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00982nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0003011008 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260330141839.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072514827 (pbk.) : |
| Terms of availability | £56.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072429466 (pbk.) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic Marketing Management Cases |
| Statement of responsibility, etc | David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, [Mass.] ; |
| -- | London : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 685 p. : |
| Other physical details | ill., fascims. ; |
| Dimensions | 26 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Case studies. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management. |
| Source of heading or term | ukslc |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030327s2002 maua f 001|0|eng d |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1999. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles, |
| Dates associated with a name | 1944- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Crittenden, Victoria Lynn. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin/McGraw-Hill series in marketing |
| Barcode | Date acquired | Koha item type | Full call number | Permanent Location | Current Location | Withdrawn status | Lost status | Damaged status | Total Checkouts | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|
| 39548000003073 | 30/03/2026 | Print Book - Lending | 658.802 | Magherafelt Campus | Magherafelt Campus | 30/03/2026 |