Principles And Practice Of Marketing
Jobber, David, 1947-
Principles And Practice Of Marketing David Jobber. - 6th ed. - London : McGraw-Hill, 2010. - xxx, 946 p. : ill. (chiefly col.) ; 27 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
9780077123307 (pbk.) : £49.99
Marketing.
Marketing--Europe--Case studies.
Business and Management.
HF5415 / .J5 2010
658.8
Principles And Practice Of Marketing David Jobber. - 6th ed. - London : McGraw-Hill, 2010. - xxx, 946 p. : ill. (chiefly col.) ; 27 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
9780077123307 (pbk.) : £49.99
Marketing.
Marketing--Europe--Case studies.
Business and Management.
HF5415 / .J5 2010
658.8