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Principles And Practice Of Marketing David Jobber.

By: Material type: TextTextPublication details: London : McGraw-Hill, 2010.Edition: 6th edDescription: xxx, 946 p. : ill. (chiefly col.) ; 27 cmISBN:
  • 9780077123307 (pbk.) :
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .J5 2010
Summary: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
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Item type Current library Call number Status Barcode
Print Book - Lending Print Book - Lending Magherafelt Campus 658.8 (Browse shelf(Opens below)) Available 39548000003077

Previous ed.: 2007.

Includes bibliographical references and index.

This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.

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