Principles And Practice Of Marketing
Jobber, David.
Principles And Practice Of Marketing David Jobber. - 4th ed. - London : McGraw-Hill, c2004. - xxxiv, 942 p. : col. ill., col. facsims. ; 27 cm. + Internet access card.
Previous ed.: 2001.
Includes bibliographical references and index.
Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier editions.
9780077107086 (pbk.) : £36.99
Marketing.
Marketing--Europe--Case studies.
Business and Management.
HF5415 / .J5 2004
658.8
Principles And Practice Of Marketing David Jobber. - 4th ed. - London : McGraw-Hill, c2004. - xxxiv, 942 p. : col. ill., col. facsims. ; 27 cm. + Internet access card.
Previous ed.: 2001.
Includes bibliographical references and index.
Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier editions.
9780077107086 (pbk.) : £36.99
Marketing.
Marketing--Europe--Case studies.
Business and Management.
HF5415 / .J5 2004
658.8