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Principles And Practice Of Marketing David Jobber.

By: Material type: TextTextPublication details: London : McGraw-Hill, c2004.Edition: 4th edDescription: xxxiv, 942 p. : col. ill., col. facsims. ; 27 cm. + Internet access cardISBN:
  • 9780077107086 (pbk.) :
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .J5 2004
Summary: Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier editions.
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Item type Current library Call number Status Barcode
Print Book - Lending Print Book - Lending Magherafelt Campus 658.8 (Browse shelf(Opens below)) Available 39548000003078

Previous ed.: 2001.

Includes bibliographical references and index.

Featuring more case studies, a special chapter on direct marketing and a more colourful design, this new edition of 'Principles and Practice of Marketing' will build on the success of the earlier editions.

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