How To Write Marketing Copy That Gets Results.
Essinger, James.
How To Write Marketing Copy That Gets Results. - London : Pitman, 1995. - 192p. ; 24 cm.
Published in association with the Institute of Management.
This book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters.
9780273620471 (pbk.) : £15.99
Marketing.
Marketing--Authorship.
Advertising copy.
Literature.
808.066658
How To Write Marketing Copy That Gets Results. - London : Pitman, 1995. - 192p. ; 24 cm.
Published in association with the Institute of Management.
This book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters.
9780273620471 (pbk.) : £15.99
Marketing.
Marketing--Authorship.
Advertising copy.
Literature.
808.066658