How To Write Marketing Copy That Gets Results. (Record no. 1848)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00970nam a22002658a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0000793222 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260331103343.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273620471 (pbk.) : |
| Terms of availability | £15.99 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | LIT |
| Source | eflch |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808.066658 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Essinger, James. |
| 245 10 - TITLE STATEMENT | |
| Title | How To Write Marketing Copy That Gets Results. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Pitman, |
| Date of publication, distribution, etc | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192p. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Authorship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Literature. |
| Source of heading or term | eflch |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 951219s1995 enk 000 0 eng d |
| 500 ## - GENERAL NOTE | |
| General note | Published in association with the Institute of Management. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc | This book shows managers and executives how to write good, clear and effective copy, whether they are producing sales leaflets, corporate brochures, newspaper advertising or business to business letters. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Institute of Management. |
| Barcode | Date acquired | Koha item type | Full call number | Permanent Location | Current Location | Withdrawn status | Lost status | Damaged status | Total Checkouts | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|
| 39548000005511 | 31/03/2026 | Print Book - Lending | 808.066658 | Newtownabbey Campus | Newtownabbey Campus | 31/03/2026 |