Principles of Services Marketing /
Palmer, Adrian.
Principles of Services Marketing / Adrian Palmer. - 5th ed. - London : McGraw-Hill, c2008. - xviii, 606 p. : ill. ; 25 cm.
Previous ed.: 2004.
Includes bibliographical references and index.
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
9780077116279 (pbk.) : £39.99
Service industries--Marketing.
Business and Management.
HF5415.13 / .P3242 2008
658.8
Principles of Services Marketing / Adrian Palmer. - 5th ed. - London : McGraw-Hill, c2008. - xviii, 606 p. : ill. ; 25 cm.
Previous ed.: 2004.
Includes bibliographical references and index.
Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
9780077116279 (pbk.) : £39.99
Service industries--Marketing.
Business and Management.
HF5415.13 / .P3242 2008
658.8