Welcome to NRC Library Services  

Amazon cover image
Image from Amazon.com

Principles of Services Marketing / Adrian Palmer.

By: Material type: TextTextPublication details: London : McGraw-Hill, c2008.Edition: 5th edDescription: xviii, 606 p. : ill. ; 25 cmISBN:
  • 9780077116279 (pbk.) :
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .P3242 2008
Summary: Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Print Book - Lending Print Book - Lending Newtownabbey Campus 658.8 (Browse shelf(Opens below)) Available 39548000005537

Previous ed.: 2004.

Includes bibliographical references and index.

Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.

There are no comments on this title.

to post a comment.