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Marketing : An introduction /

Armstrong, Gary

Marketing : An introduction / Gary Armstrong, Philip Kotler. - Twelfth edition. Global edition. - 672 pages : illustrations (colour) ; 28 cm

Includes index.

ISBN: 9781292016788 (paperback) : No price

Subjects--Topical Terms:
Marketing--Textbooks.
Business and Management.

Dewey Class. No.: 658.8

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