Marketing : (Record no. 1869)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a2200241 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0022611770 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260331114819.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292016788 (paperback) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| Description conventions | rda |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.), |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | An introduction / |
| Statement of responsibility, etc | Gary Armstrong, Philip Kotler. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Twelfth edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 672 pages : |
| Other physical details | illustrations (colour) ; |
| Dimensions | 28 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Textbooks. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management. |
| Source of heading or term | ukslc |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150528t20152015maua f 001|0|eng|d |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip, |
| Relator term | author. |
| Barcode | Date acquired | Koha item type | Full call number | Permanent Location | Current Location | Withdrawn status | Lost status | Damaged status | Total Checkouts | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|
| 39548000005541 | 31/03/2026 | Print Book - Lending | 658.8 | Newtownabbey Campus | Newtownabbey Campus | 31/03/2026 |