Marketing Communications : Frameworks, theories and applications.
Fill, Chris.
Marketing Communications : Frameworks, theories and applications. - 2nd ed. - Hemel Hempstead : Prentice Hall, 1998. - 560p. ; 24 cm.
Previous ed.: 1995.
The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use.
9780130102294 (pbk.) : £22.95
Communication in marketing.
Business and Management.
658.802
Marketing Communications : Frameworks, theories and applications. - 2nd ed. - Hemel Hempstead : Prentice Hall, 1998. - 560p. ; 24 cm.
Previous ed.: 1995.
The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use.
9780130102294 (pbk.) : £22.95
Communication in marketing.
Business and Management.
658.802