Marketing Communications : (Record no. 1871)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00947nam a22002418a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BDZ0001532958 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | StDuBDS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260331115303.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130102294 (pbk.) : |
| Terms of availability | £22.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Modifying agency | StDuBDSZ |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Source | ukslc |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Communications : |
| Remainder of title | Frameworks, theories and applications. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hemel Hempstead : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 560p. ; |
| Dimensions | 24 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business and Management. |
| Source of heading or term | ukslc |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980903s1998 enk f 000|0|eng d |
| 500 ## - GENERAL NOTE | |
| General note | Previous ed.: 1995. |
| 520 8# - SUMMARY, ETC. | |
| Summary, etc | The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of marketing communication; the book has been reorganised into three parts for ease of use. |
| Barcode | Date acquired | Koha item type | Full call number | Permanent Location | Current Location | Withdrawn status | Lost status | Damaged status | Total Checkouts | Date last seen |
|---|---|---|---|---|---|---|---|---|---|---|
| 39548000005544 | 31/03/2026 | Print Book - Lending | 658.802 | Newtownabbey Campus | Newtownabbey Campus | 31/03/2026 |