Key Customers : How to manage them profitably /
McDonald, Malcolm.
Key Customers : How to manage them profitably / Malcolm McDonald, Beth Rogers, Diana Woodburn. - Oxford : Butterworth-Heinemann, 2000. - 320p. : ill. ; 25 cm.
Includes index.
9780750646154 (pbk.) : £19.99
Marketing--Key accounts.
Relationship marketing.
Customer relations.
Business and Management.
HF5438.8.K48
658.804
Key Customers : How to manage them profitably / Malcolm McDonald, Beth Rogers, Diana Woodburn. - Oxford : Butterworth-Heinemann, 2000. - 320p. : ill. ; 25 cm.
Includes index.
9780750646154 (pbk.) : £19.99
Marketing--Key accounts.
Relationship marketing.
Customer relations.
Business and Management.
HF5438.8.K48
658.804