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Key Customers : (Record no. 1873)

MARC details
000 -LEADER
fixed length control field 00872nam a22002778a 4500
001 - CONTROL NUMBER
control field BDZ0001859428
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260331123641.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750646154 (pbk.) :
Terms of availability £19.99
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.8.K48
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Source ukslc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.804
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm.
245 10 - TITLE STATEMENT
Title Key Customers :
Remainder of title How to manage them profitably /
Statement of responsibility, etc Malcolm McDonald, Beth Rogers, Diana Woodburn.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc 2000.
300 ## - PHYSICAL DESCRIPTION
Extent 320p. :
Other physical details ill. ;
Dimensions 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Key accounts.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Relationship marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business and Management.
Source of heading or term ukslc
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000518s2000 enka f 001|0|eng d
500 ## - GENERAL NOTE
General note Includes index.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rogers, Beth,
Dates associated with a name 1957-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Woodburn, Diana.
Holdings
Barcode Date acquired Koha item type Full call number Permanent Location Current Location Withdrawn status Lost status Damaged status Total Checkouts Date last seen
39548000005546 31/03/2026 Print Book - Lending 658.804 Newtownabbey Campus Newtownabbey Campus         31/03/2026