Selling : Principles, practice and management /
Cooper, Simon.
Selling : Principles, practice and management / Simon Cooper. - London : Pitman, 1997. - xvii, 318p. : ill. ; 25 cm.
Includes bibliographical references and index.
Written by a marketing educationalist, this book blends the knowledge required for academic study with the practical skills needed to achieve consistent success. The book is completely up- to-date and has an unrivalled range of activities and exercises.
9780273623786 (pbk.) : £23.95
Selling.
Business and Management.
658.85
Selling : Principles, practice and management / Simon Cooper. - London : Pitman, 1997. - xvii, 318p. : ill. ; 25 cm.
Includes bibliographical references and index.
Written by a marketing educationalist, this book blends the knowledge required for academic study with the practical skills needed to achieve consistent success. The book is completely up- to-date and has an unrivalled range of activities and exercises.
9780273623786 (pbk.) : £23.95
Selling.
Business and Management.
658.85