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Selling : Principles, practice and management / Simon Cooper.

By: Material type: TextTextPublication details: London : Pitman, 1997.Description: xvii, 318p. : ill. ; 25 cmISBN:
  • 9780273623786 (pbk.) :
Subject(s): DDC classification:
  • 658.85 20
Summary: Written by a marketing educationalist, this book blends the knowledge required for academic study with the practical skills needed to achieve consistent success. The book is completely up- to-date and has an unrivalled range of activities and exercises.
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Item type Current library Call number Status Barcode
Print Book - Lending Print Book - Lending Newtownabbey Campus 658.85 (Browse shelf(Opens below)) Available 39548000005547

Includes bibliographical references and index.

Written by a marketing educationalist, this book blends the knowledge required for academic study with the practical skills needed to achieve consistent success. The book is completely up- to-date and has an unrivalled range of activities and exercises.

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